Tickets (Biglietti) are relatively straightforward to secure when attending football grounds in Italy. Most clubs employ a third party to administer ticket sales, and each club usually has a link to that third-party site. The main ticket sellers include Vivaticket.it, Ticketone.it, and, to a lesser extent, Etes.it. Each club's own website will typically direct you to one of these external sites via their Biglietti (Tickets) page.
If you are planning a trip for football touring in Italy, the actual day and kick-off time for Serie A and Serie B games are not published until the TV schedule has been coordinated, which tends to occur between 4 and 6 weeks before the games are due to take place. For this reason, and in order to secure good prices on flights and accommodation, it is generally advised to select a city where you will be within easy reach of several potential games across the leagues. Milan and Bologna serve as excellent bases, with plenty of teams within an hour's train ride across all divisions. The Futbology app is particularly useful for highlighting games within a given area on a specific date and comes highly recommended.
For the bigger teams, the clubs' own supporters get the first chance to buy tickets, with sales then opening up to the general public. The timing for this can vary, from 3 weeks in advance for the San Siro to just a day before in the case of Venezia; however, the norm is about a week before the game. We have never failed to get tickets to a game, although Sassuolo v Juventus was a close call, and an email to the club secretary helped us out in a more manual fashion. It's a shame the game turned out to be 'the stinker of Sassuolo.'
When booking tickets on the ticket sites, they will, of course, be in the Italian language. They do have an English language selection, but it doesn't always translate all the details you need to select and complete. Once you have provided all your details and made your purchase, tickets will then be emailed to you immediately, allowing you to download them to your phone or print them out.
Don't forget to take your photo ID to the game; you won't get in without it.
